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                    Click on the play button to see Amantha in action.





Listen to Amantha being interviewed about The Creativity Formula.

Click on any of the titles below to hear the podcasts.

(1) Have you warmed up your brain? - How brain warm ups lead to better ideas
(2) Don't worry, be happy - Why emotions can increase creativity
(3) Straightjackets can be good - Setting constraints to boost creativity
(4) Warm me up - How the physical environments aids creative thinking
(5) Breaking the rules - How pictures of punks can boost creativity
(6) Up for a challenge - Why feeling challenged is key to creativity
(7) A pat on the back - The importance of recognition in motivating great ideas
(8) When a hot date isn't just a pretty face - The link between romance and creativity
(9) Sleep on it - Letting your unconscious mind do the work
(10) Taking off the blinkers - How a change in facial expression leads to better ideas
(11) Brainstorming is bollocks - The truth about brainstorming
(12) Why left can be right - How squeezing your left hand can increase creativity
(13) An excuse to play more video games - What video games have to do with creativity
(14) If creativity was a brand - Creative brands and how they lead to better ideas
(15) Working up a sweat - Exercise your way to great ideas